BC - publicity + advertising.

promoting the brand can be done in a variety of ways, initial first steps would be to keep everything local and online.

Physical promotion would be down to look books and sample leaflet spreads shared between high street stores. In populated urban areas, plenty of zines, publications and magazines are produced locally and cost effectively which could lead to lower cost advertising.Additionally  advertising products through sharing the products themselves, Having people wear your products in high profile/high traffic places for them to be seen, universities, bars, clubs, pubs sociable areas and places. Additionally distributing freebies to high profile designers/trend setters or enthusiasts in the field to give pitches and share the experience, blog writers and designers themselves.

This leads neatly onto social networking and online content. Creating Facebook, twitter and other social sites to voice about the brand and connect with potential audiences.