When I recently ordered a few items from Johnny Cupcakes, the company sends out a periodical with the items with relevant information, and fun little quirky games.
I really like the simple use of colour and decorative type, playful illustration and line weights. The use of type and placement excels the fact the design has been printed with just colours.
Who puts spelling mistakes in the final print? Adds a personal nature to the design. Can be seen as unnecessary but adds to the design because it compliments the copy and overall tone if the publication.
Type examples taken from the website as web buttons. Retro/vintage feel to the site and Brand of Johnny Cupcakes
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