As I develop typefaces and the range, application can be explored further with the design guidelines created already with a case of rearranging imagery and letterforms to create new outcomes quite easily. From the SSK type development, I ended up with atleast 5 working variations on the typeface in different weights and as italic versions.
For promotional material, using a variety of different weights allows a little more integrity and allows a perfect opportunity to apply my SSK type forms into advertisment.
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