Wholly Goat shown above does answers many questions to want a brand should develop into, proposing brand guidelines, colours, typography and layout queues for further designs. I feel creating something similar will answer many questions for how the brand for Beautiful Characters will work. In terms of the design itself, the publication format and image choices really work in favour of the brand in question. well executed.
Esmie
Developing a really nice logotype form and exploring different finishes for different client and placements. Works really well.
Noe Round
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