Perfect store? Perfect vehicle for the Beautiful characters brand?
'The Playtype concept store was launched in conjunction with the revamp and redesign of Playtype.com. Located in Copenhagen’s Vesterbro, the store is the physical manifestation of the online shop – and then some. Created as a place to further our typographic practice, the store provides a street level entry to typography - it is a place to share our passion with the general public and a place where our designers can experiment with their craft outside of the studio. Aside from type, the store continuously features new editions and products created by e-Types alongside friends and colleagues in the design and art world.'
The store allows for typographic development of products related other than typefaces and using them in their original form. the character of the store takes a very similar for to the Beautiful Characters brand but on a wider scale of product range.
Unfortunately only one in Copenhagen, and only open until 1st december 2011.. so if I want to go, it needs to be soon! Brilliant concept and delivery.
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