The idea for this brief has been kicking around for quite a while, ever since the summer of 2010 when we first wrote a selection of briefs of work we wanted to produce. I have been wanted to do this brief ever since and with one thing and another, just haven't. I think i felt I wouldn't do it justice before and was worried I wouldn't achieve what I wanted to achieve from it. Now in the final stages of the third year at uni, Now is the time better than any to get on it and abuse the resources, time I have and get the creative feedback to produce the work.
The concept behind the brief is to appreciate the form of typography in characters through the medium of clothing, that well known typefaces and typography isn't appreciated even though it is some of the most popular and most used pieces of typography. From a selection of serif typefaces, to choose a selection of 'beautiful characters' to be applied to clothing, probably in the form of t-shirts.
From the t-shirts, the designs will develop into an identity, packaging, a vehicle for retail, and a variety of print materials.
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