Originally what caught my eye for rethink.Canada Agency was the self promotion work they have in the form of wine packaging. The changing the concept of 'table' wine to something new and interesting. The table wine as promotion, demonstrates the work ethic and values of the agency which I really like.
"At Rethink, we believe great package design is like a ping-pong table: it should inspire intense competition and heated dialogue. Not to mention the occasional fist pump and victory dance. We think this theory is ready to make the leap from this jug to your product. To see what our package designers can create for you, give us a call. We’d love to sit down with you at our table.”
Click to view large. Worth it!
The design is clear, informative and direct, protraying intentions of their practice using strong concepts delivered correctly. The strong use of type and colour in the correct placement works it their advantage.
Below are a few samples of work that I wish I'd designed. Strong concept, really nice use of typography and right tone of voice.
An advertising campaign for a Guitar store in Canada, reflected from the recent statistic that in 2009 more guitar hero guitars were bought than real ones.
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