Protraying information - Minimalist effect in a Maximalist Market.

Antrepo a multi-disciplinary design agency have recently created a series of packaging examples of well-known brands both here and the USA and removing elements of the design back to the essentials and finding out what people prefer, what they call 'minimalist effect in a maximalist market.' Although the final removed elements packaging are refreshing and refined, with the exception of Nutella possibly, the only way you relate with the design now is because of previous experience with the product. If these designs were new, they would lose a little intergrity and could be seen as too minimal and contempory for todays general public. More information can be found here on their blog.

Another of my favourites, a really nice combination of colour, simple vector logo and one of my favourite typefaces, futura. Aswell as great for discussion, the idea of removing unnecessary elements to a design, especially packaging can produce a much more effective piece of design. With a later brief, an examination of packaging elements will be undertaken.