Development over the line/pipeline ideas on a working model. Very very rough as you can see, but just to demonstrate how the paths and patterns would work across the leaflet and the folding techniques so that paths link together and the idea can continue. Once the initial links are in place, its relatively simple (or should I say has been) to develop the path/pipelines to something a little more eye-catching. Just leaving the paths as they disappear off the page in the same place and have fun with it.
Type has been kept with Gotham rounded- one of my favourite typefaces, but kept in caps, something I don't usually do because of my worrying particularise use of readability. I feel it has the impact, and grabs the audience, so feels works quite well.
Applying and manipulating the line work and adding body copy (taken directly from the previous year leaflet and obviously changing dates) so reaching this point has come quite quickly..
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