Skywriting

Wiki-

'Skywriting is the process of using a small aircraft, able to expel special smoke during flight, to fly in certain patterns to create writingreadable by someone on the ground. The message can be a frivolous or generally meaningless greeting or phrase, an advertisementaimed at everyone in the vicinity, a general public display of celebration or goodwill, or a personal message such as a marriage proposal or birthday wish.'

Traditional skywriting

Dot matrix skywriting

visual style - test spreads

Gig posters.

Development of context and typography to produce prints, with type layout.

New Bohemia Signs

Hand painted sign company based in San Francisco.

 http://www.newbohemiasigns.com/about.html

Jeff Canham

http://www.jeffcanham.com/work/sign-painting/

Love letter to Syracuse

http://lovelettertosyracuse.com/

'Phrases like “NOTHING TO DO IS EVERYTHING WITH YOU,” and, “I PAID THE LIGHT BILL JUST TO SEE YOUR FACE” are now painted on the surfaces of three formerly rusty, forgettable train bridges. Powers created these messages through conversations he had as his crew went door to door and attended community meetings to ask people about the city, all in conjunction with Syracuse University Chancellor and President Nancy Cantor’s visionary projects, the Near Westside Initiative and COLAB. The goal is to use public art as part of a plan to revitalize a city neighborhood — and in the process reexamine the traditional relationship between university campuses and their surrounding neighborhoods.
Powers’ hand-painted signs draw on years of his own work as a painter and graffiti artist, but also on a long
tradition of making, advertising, and handcrafting. Coming to Syracuse, a city that exemplifies the model
mid-size, post-industrial rustbelt city under reinvention, is part of a national movement of change, a
Rustbelt Renaissance, driven by a creative economy.
“The goal of the project is to ultimately bridge the Near Westside community to downtown, which will give access to new markets and resources for residents in the neighborhood,” says Maarten Jacobs, director of the Near Westside Initiative. “When conceiving this project, we knew we had to commission an artist who could bring both the talent and social consciousness needed to make the intersection a celebrated space that no longer acts as a barrier, but instead bonds neighborhoods and people together.” '

Steve Powers
http://www.firstandfifteenth.net/

Demonstration Mat development.

booklet mockups

Swing tags - Update

Update of tags. Outer stock colour has changed to a more fitting blue, with the repeat pattern on the interior. The reverse label is also smaller, but at a readable point size with room for price/size etc. I tried different combinations of colours previously and different interior patterns, (reversed white blue combination, but the colour was a little too strong. Again cut out with the lasercutter for a clean finish. in production, no doubt this would really be done with a diecut.